Electronic marketplace example

Electronic marketplace example

• A. Staples
• B. Amazon
• C. Elemica
• D. Travelocity

Answer: (B)

An electronic marketplace is a web-based platform that brings together many buyers and sellers in one place, handling listings, pricing, negotiations, and payments. Amazon fits this best because it operates as a platform where third‑party sellers can list products alongside Amazon’s own inventory, compete on price and reviews, and rely on Amazon for fulfillment, payment processing, and customer service. This multi‑seller, platform-driven model is the defining feature of an electronic marketplace. Travelocity mainly acts as an online travel agency that aggregates travel options rather than hosting a broad range of independent sellers. Elemica is a B2B supply-chain network focused on procurement and collaboration for industrial buyers and suppliers, not a general consumer marketplace. Staples is a traditional retailer selling its own stock online and in-store, rather than functioning as a multi-seller platform.

An electronic marketplace is a web-based platform that brings together many buyers and sellers in one place, handling listings, pricing, negotiations, and payments. Amazon fits this best because it operates as a platform where third‑party sellers can list products alongside Amazon’s own inventory, compete on price and reviews, and rely on Amazon for fulfillment, payment processing, and customer service. This multi‑seller, platform-driven model is the defining feature of an electronic marketplace.

Travelocity mainly acts as an online travel agency that aggregates travel options rather than hosting a broad range of independent sellers. Elemica is a B2B supply-chain network focused on procurement and collaboration for industrial buyers and suppliers, not a general consumer marketplace. Staples is a traditional retailer selling its own stock online and in-store, rather than functioning as a multi-seller platform.